Profiting from Trust
Posted by bmackay on October 11, 2009
Excellent piece from Andrew Keen on profiting from social media like twitter and facebook. Keen talks about the John Wiley’s formula for online success:
Influence + Reputation = Trust
We’d do well to understand this simple equation because trust equals dollars…
It would seem, whether we know it or not, all of us social media users are in a struggle to improve our trust proposition on the net. Whether we are goofy, cool or clever, we will continue to reinforce our personal brand with each status update.
My take is that these social media sites will become more controlled, online resumes like linkedin.com and less confessional, no holds barred exposes of our lives. Note the example of Petite Anglaise aka Catherine Sanderson who recently shut down her personal blog on life in Paris for reasons of confessional blogging being “fraught with danger” for her and her family.