And the newspaper reporter, musician, record store employee, and television producer, etc…
According to the Web 2.0 iconoclast Andrew Keen in his book the Cult of the Amateur the flood of user-driven content on wikis, blogs and social networking sites is “destroying our economy, culture and our values.” Oh oh, that can’t be good.
Keen has lots of illuminating examples in his book, which is a polemic against the “upload society” we have created that is eroding the livelihood of professional writers, musicians and producers, etc. While some of the book seemed a tad alarmist for me, I really liked the passion of the work.
I found the concept of how no one makes any money in the Web 2.0 world (except Google) very interesting. Take blogging, pour example. According to the book, Guy Kawasaki, whose blog is on the top 50 for the whole Internet, earned a paltry $3,350 for 2006, not exactly a wage matching his fame.
Keen also discusses the misfortunes of the rock-acoustic band “The Scene Aesthetic”, who, despite massive MySpace and Youtube popularity, couldn’t translate that success to real world things like cash. Page 111 talks about their national tour where they could barely cover costs:
“On good days, if the band manages to sell enough T-Shirts and tickets, they can even buy dinner. On bad nights, Bowley and de Torres ended up sleeping on basement floors of fans homes.”
Not quite the image of rock-stardom for a band that had nine million plays on MySpace…
Call me old fashioned and a crazy, cock-eyed optimist but I’ll continue to buy music, books and magazines – thanks very much. I’ve found that in this Web 2.0 world I’m starved for good information from experts and works from talented artists. In fact, I’m spending more money in the iTunes store than I ever would have spent at the local music shoppe. While there are some blogs that I really, really enjoy I also need actual news from actual journalists from the CBC, The New York Times or the Economist, etc.
I found the most frightening bits in the book dealt with how your information is mined by search engine companies. According to Larry Page, Google co-founder, the future is the “ultimate search engine that understands everything that you asked it and give you back the exact right thing instantly.” To do that Google becomes pretty well omnipotent and the concept of personal privacy a thing of the past.
According to Mark Zuckerberg, founder of Facebook:
“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.”
Yikes. And Google will remember it all.
Have a nice day.